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Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…

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1. Chapter 1Understanding MarketingThe future is not ahead of us. It has already happened. Philip Kotler 2. The learning objectives:•What is Market?•What is Marketing…

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Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler * The learning objectives: What is Market? What is Marketing and marketing…

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7/13/2008 1 Marketing: Managing Marketing: Managing Profitable Customer Profitable Customer RelationshipsRelationships Chapter 1Chapter 1 Objectives Be able to define marketing…