Study on Dabur India Limited Operating Arena Portfolio: Dabur operates in diverse FMCG categories. The company has been segregated under different divisions as per the nature…

Integrated Marketing Communications Project Bisleri Vedica GO-TO-MARKET STRATEGY Group-5 Raghav Rohila- PGP/15/039 Vikas Rai Arora-PGP/15/062 Manish Kumar Day- PGP/15/93…

Table of Contents The Basics..................................................................................................................................................9…

1. CONTENTS Submission 2. 4.Channel1.Summary development2.Marketing5.Understanding channels & Valuecustomer needs network3.The importance6.Valueof channels networks HOME…

ACKNOWLEDGEMENT An endeavor to transform itself into success needs efforts. These efforts are individual, standing in isolation. Such individual efforts require three things…

1. “ Listening to the Boss” Stephen SchuelerProcter and Gamble June’2’ 2010 2. Key for business is to keep the BOSS happy! 3. Meet Our Bosses, The Ivanovs: Olga and…

1. “ Listening to the Boss” Stephen SchuelerProcter and Gamble 1 June’2’ 2010 2. Key for business is to keep the BOSS happy! 3. Meet Our Bosses, The Ivanovs: Olga…

Sales Promotion The wonders and the wounds Promotion Mix / Communication Mix (PR) Sales Promotion PR Selling Advertising Below the line Above the line Two Types of Sales…

CHAPTER-I INTRODUCTION 1 INTRODUCTION TO THE REPORT Dairy sector is the one of the fast growing sector in India. It has gained particular importance in India today because…

1. Sales Promotion The wonders and the wounds 2. Promotion Mix / Communication Mix (PR) Sales Promotion PR Selling Advertising Below the lineAbove the line 3. Two Types of…