1. International Marketing14th EditionP h i l i p R. C a t e o r aM a r y C. G i l l yJohn L. GrahamCulture,Management Style,andBusiness SystemsChapter 5McGraw-Hill/IrwinInternational…
1.Culture, Management Style, and Business Systems2. Learning Objectives• The necessity for adapting to cultural differences• How and why management styles vary around…
Slide 15 - 1 Learning Objectives The necessity for adapting to cultural differences How and why management styles vary around the world The extent and implications of gender…
1.I n t e r n a t i o n a lM a r k e t i n g Culture,Management Style,andBusiness Systems Chapter 5 1 4 t hE d i t i o n P h i l i pR.C a t e o r a M a r yC.G i l l y J o…