1. International Marketing14th EditionP h i l i p R. C a t e o r aM a r y C. G i l l yJohn L. GrahamCulture,Management Style,andBusiness SystemsChapter 5McGraw-Hill/IrwinInternational…

1. Culture, Management style, and Business system Chapter 5 2. Agenda/Topics To Be Covered Required adaptation The impact of American culture on management style Management…

1. International Marketing15th editionPhilip R. Cateora, Mary C. Gilly, and John L. GrahamMcGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights…

Slide 1 I n t e r n a t i o n a l M a r k e t i n g Culture, Management Style, and Business Systems Chapter 5 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C.…

1.I n t e r n a t i o n a lM a r k e t i n g Culture,Management Style,andBusiness Systems Chapter 5 1 4 t hE d i t i o n P h i l i pR.C a t e o r a M a r yC.G i l l y J o…