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Business Fair and lovely

1. PRESENTATION ONTHE MARKETING STRATEGIES OF 2. INTRODUCTIONFair & Lovely developed in 1975, is the world’s first fairness cream. It contains no bleach or harmful…

Entertainment & Humor Audience response

1. Critical approaches – Task 5 Audience responsePatrick Gouldsbrough 2. Preferred reading Consumers respond to media texts in a number of ways. Culture theorist, Stuart…

Education Andrew Goodwin's Music Video Conventions

1. Generally, the visuals of a music video will do one of three things, illustrate, amplify or contradict the lyrics.ILLUSTRATE: Kanye West’s ‘Good Life’ Featuring…

Education Who would be the audience for your media

1. Who would be the audience for your media product? Evaluation Q.4 2. My Media Product The media product I have produced is part of the social realism genre. Social realism…

Documents Ad Age Building Brands Whitepaper

Sponsored by BUILDING DS ONLINE Interactive Branding:Best Practices in a Direct Response-Driven Media AN BR Here’s to more noise and heavier traffic. Chevy was looking…

Business Advertising+campaign..

1. Advertising Campaign Presented By- Sohila Khorana 34-MBA-08 2. Definition  An advertising campaign is a series of advertisement messages that share a single idea and…

Marketing Creativity in Advertising

1. CREATIVITY IN ADVERTISINGPresented by: Rajath K MBA BIMS Mysore 2. “There are only two things in a business that make money - innovation and marketing. Everything else…

Business Advertising campaign

1. Advertising Campaign Presented BySohila Khorana 34-MBA-08 2. Definition An advertising campaign is a series of advertisement messages that share a single idea and theme…

Documents The marksman september 2011

1. EDITOR’S DESKSEPTEMBER 2011 Interface-the Marketing Club of K.J Somaiya Institute of Management Studies and Research(SIMSR) proudly present to you the September issue…

Business Screen White Paper Audience Measurement

1. THE SCREENWHITE PAPER(Public Discussion Release v.1.0) Audience Measurement for Screen-Media(Digital signage advertising networks)By: The Screen –Media Working Party,…