AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads…

Authored by Millward Brown experts from around the world, this report identifies the need for marketers to better understand consumer behavior across devices and adjust their…

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Tv, print, radio measuring the impact of traditional media

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1. ‘ The Digital Spin Cycle ’ A structured approach to digitalpublic relations programs For more information, please contact: Jim James [email_address] 2. Public Relations…