TATA MOTORS Global Footprint OTHER COLLABORATIONS/M&A & JVs Tata Daewoo Commercial Vehicle Hispano in Spain & Marcopolo In Brazil JV with Jardine Matheson for…
1. Positioning the TATA Nano By A.Arputha Selvaraj , APMP IIM C 2. Case Overview • In 2009, launch of Nano from TML • Problem in front of Ratan Tata - How best to position…