Automotive Positioning of TATA Nano

PowerPoint Presentation Positioning the TATA Nano SECTION B GROUP 4: NARENDRASINGH ANURAG B SETHU AKSHAY ANURAJAN AVADHESH JAYESH Case Overview In 2009, launch of Nano from…

Documents Marketing plan-for-tata-nano

10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1- lakh i.e approximately USD 2000. It is manufactured by Tata…

Business POSITIONING THE TATA NANO

1. Positioning the TATA Nano By A.Arputha Selvaraj , APMP IIM C 2. Case Overview • In 2009, launch of Nano from TML • Problem in front of Ratan Tata - How best to position…