Essential Standard 3.00 Understand the role of marketing in business. * Objective 3.02 Understand buying behaviors. * Topics Marketing Strategy Consumer Decision-Making Process…

The Target Audience Letâs start with Target Audience (also known in marketing circles as a Target Market) A target audience represents the people we most want to talk to…

Slide 1 Target Market and Competitive Advantages CHAPTER # 04 Target Market A target market is a group of customers that the business has decided to aim its marketing efforts…

Encyclopedia Michael Porter Michael Porter Michael Eugene Porter is the Bishop William Lawrence University Professor at Harvard Business School. He is a leading authority…

Indicator 1.02 â Employ marketing information to develop a marketing plan Marketing Part II Indicator 1.04 â Employ marketing information to develop a marketing plan THE…