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Documents 1 UNDERSTAND THE ROLE OF MARKETING IN BUSINESS. ESSENTIAL STANDARD 3.00.

* UNDERSTAND THE ROLE OF MARKETING IN BUSINESS. ESSENTIAL STANDARD 3.00 * UNDERSTAND BUYING BEHAVIORS. OBJECTIVE 3.02 TOPICS Marketing Strategy Consumer Decision-Making Process…

Documents Essential Standard 3.00

Essential Standard 3.00 Understand the role of marketing in business. * Objective 3.02 Understand buying behaviors. * Topics Marketing Strategy Consumer Decision-Making Process…

Documents MARKETING 673

MARKETING 673 Spring Semester, 1999 Module 1 OUTLINE Marketing Strategy: An Overview Developing Marketing Strategy Competitive Advantage STRATEGY What is âstrategyâ? ...the…