MARKETING by Dr. Onkar Nath Faculty Sir SPBT College, MUMBAI MARKETING CONCEPT A situation where buyers and sellers of a commodity interact. Coming together of buyers and…
1. Priyanka IIT Kanpur 2. Determining a competitive frame of reference It defines which other brands a brand competes with and therefore which brands should be the focus…
Slide 1 MARKETING for Banking Products & Services IIBF Slide 2 MARKETING CONCEPT A situation where buyers and sellers of a commodity interact. Coming together of buyers…
Slide 1 1 Slide 2 Intangibility, inseparability and heterogeneity are features of services marketing. Marketing strategy provides the organisation with a sustainable competitive…
MARKETING MARKETING CONCEPT A situation where buyers and sellers of a commodity interact. Coming together of buyers and sellers of the same or similar commodities TYPES OF…
Chapter-5 Food Processing and Manufacturing REMEMBER⦠The more heavily processed foods are the less nutritious they become Marketing Management in Food Manufacturing 1-*…
1. Decisions made by Marketing Intermediaries 2. • Target Market Decisions made by retailers & wholesalers 3. • Channels- to reach customers most effectively Decisions…
Chapter 2 - MARKETING MIX Key concept in the modern marketing Considered to be core of marketing It is the set of tools that the firm uses to pursue its marketing objectives…