M A R K E T I N G E G E S T I O N E D E L L E V E N D I T E 2 5 / 1 0 / 2 0 1 0 Case study: Dr. Pepper Snapple Group Inc. Energy Beverages Summary  The Case  The Company…

Case study: Dr. Pepper Snapple Group Inc. Energy Beverages MARKETING E GESTIONE DELLE VENDITE 25/10/2010 Summary  The Case  The Company  The Energy Beverage Market…

1. It Gives You Wiings 2. Contents Executive Summary SWOT Analysis Promotion Opportunity Analysis Corporate Strategies Integrated Marketing Communications Management Media…

Situational Analysis Category Size & Trends $3.6 Billion in sales for 2006 Energy drink sales in convenience stores increased by 46.0% from 06/06-06/07 Energy drink sales…

1. L’ULTIMO BUZZ -LO STADIO DI PROPRIETÁAlessandra  Garlappi  –  Red  Bull  Arena  Barbara  Storino  –  Pepsi  &  Coca  Cola  Pietro  Guagliardo…

It Gives You Wiings Contents Executive Summary SWOT Analysis Promotion Opportunity Analysis Corporate Strategies Integrated Marketing Communications Management Media Plan…