Slide 1 Slide 2 Design Trends Graphic Design has been around long before the computer… Slide 3 SWISS STYLE (International Typographic Style) The Swiss Style of Graphic…

Numbering System UNIVERS HELVETICA & UNIVERS - realist sans-serif typeface - one of the most used sanserifs for over 40 years - designed by Adrian Frutiger in 1954 -…

Smithsonian Cooper-Hewitt, National Design Museum Presents www.cooperhewitt.org www.paul-rand.com PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 â NOVEMBER 26, 1996)…

RESOURCE BOOK curator / garret steider / curator / garret steider resource book / table of contents websites DesignisHistory.com Designspiration.net Aisleone.net Swisslegacy.com…

PaulRand It is Im portant to use your hand. This is What distinguishes yo u fro m a co w or a co m pu te r o pe rat or . PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914…

His colleagues and students were integral in adding to work and theories that surrounded the Swiss International Style, which stressed a belief in an absolute and universal…

PAU L AND R and his impact on design Paul Rand PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 â NOVEMBER 26, 1996) was a well-known American graphic designer, best known…