1. Business Research Methods Lecture 1 Introduction 2. Today’s topics General information Books, teaching method, exam, portfolio,JMP, etc Why study Business Research?…

1. Theory and Song A fact without a theoryIs like a ship without a sail,Is like a boat without a rudder,Is like a kite without a tail. A fact without a figure is a tragic…

Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.  Understand . . . What business research is…

Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.  Understand . . . What business research is…

Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.  1-* Management Dilemma A problem or opportunity…

Slide 1Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 2 1-2 Understand... What business…

Slide 1 Chapter 1 Research in Business McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 2 1-2…

1-* Why Study Business Research? Business research provides information to guide business decisions * Business research plays an important role in an environment that emphasizes…

1-1 McGraw-Hill/Irwin Business Research Methods, 10e Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Research in Business 1-3 Mental Challenge…

Slide 1 1-1 With Associate Professor Dr. GholamReza Zandi Graduate School of Business SEGi University QUANTITATIVE & QUALITATIVE RESEARCH ANALYSIS & DESIGN Slide…