1. Chapter 11: “Basic Concepts in Product Planning” Joel R. Evans&Barry Berman Marketing, 10e: Marketing in the 21st Century 2. Chapter Objectives To define product…
1. Versie 1.0 Study Branding versus Google 2013 2. Study: Branding versus Google 2Study | Fingerspitz | 2013 Table of content 1. Motive ............................................................................................................................3…
Slide 1 Copyright Atomic Dog Publishing, 2007 Chapter 11: “Basic Concepts in Product Planning” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st…