Education Marketing Chapter 11

1. Chapter 11: “Basic Concepts in Product Planning” Joel R. Evans&Barry Berman Marketing, 10e: Marketing in the 21st Century 2. Chapter Objectives To define product…

Documents Copyright Atomic Dog Publishing, 2007 Chapter 11: “Basic Concepts in Product Planning” Joel R......

Slide 1 Copyright Atomic Dog Publishing, 2007 Chapter 11: “Basic Concepts in Product Planning” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st…