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1.1 Defining Marketing for the 21st Century 1 2. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental marketing…

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1.Defining Marketing for the 21st Century Marketing Management, 13th ed 1 2. 1-2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall What is Marketing?…

Education Manajemen Pemasaran Part01

1. MARKETING MANAGEMENT12th edition1DefiningMarketingfor the21st CenturyKotler Keller 2. 1-2Chapter Questions• Why is marketing important?• What is the scope of marketing?•…

Education Ch 1 marketing

Information Technology in Controlling 1 Defining Marketing for the 21st Century Chapter Questions Why is marketing important? What is the scope of marketing? What are some…

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Defining Marketing for the 21st Century Marketing Management, 13th ed 1 Copyright © 2009 Pearson Education, Inc.  Publishing as Prentice Hall Chapter Questions Why…

Marketing The scope of marketing

1. The Scope of Marketing 2. What Is Marketing?  Marketing is about identifying and meeting human and social needs 3. Two Definitions of Marketing Social definition: …

Documents Kotler mm 14e_01_ippt

1. 1 Defining Marketing for the 21st Century 1 2. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental marketing…

Marketing What are the types of market

1. Structure of flows in Modern Exchange Economy. 2. A Simple Marketing System. 3. Key Customer Markets 4. Marketplaces Market spaces Meta Markets 5. Market Places:Marketplace…

Marketing What are the types of market

1. Structure of flows in Modern Exchange Economy. 2. A Simple Marketing System. 3. Key Customer Markets 4. Marketplaces Market spaces Meta Markets 5. Market Places:Marketplace…

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MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? What is the scope of marketing? What…