1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions • Why is marketing important? • What is the scope…

1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?…

1. MODULE 1DEFINING MARKETINGFOR THE 21ST CENTURY 2. Market The term “Market” originates from Latin noun„Marcatus‟ which means a place where business areconducted.…

1. KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva 2. WHAT IS MARKETING? Marketing– is a social and managerial process by which…

1. Basic concepts of Marketing Dr M.Meher Karuna 2. DEFINING MARKETING Marketingis a societal process by which individuals and groups obtain what they need and want through…

1. KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva 2. WHAT IS MARKETING? Marketing– is a social and managerial process by which…

1. MARKETING MANAGEMENT PRESENTED ON BEHALF OF: INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA BY: PROF. HIMMAT G. ADISARE CORE TEXT: MARKETING MANAGEMENT BY PHILIP KOTLER (11…

Slide 1Defining Marketing for the 21 st Century MARKETING MANAGEMENT KotlerKeller Slide 2 1-2 What is marketing? Slide 3 What is Marketing? 1-3 Marketing is an organizational…

1.MARKETING MANAGEMENT Ms. Kiran Sharma K.J.Somaiya Institute of Management Studies and Research2. QUESTIONS TO BE ANSWERED…. Importance of marketing Scope of marketing…

1.MARKETING MANAGEMENT PRESENTED ON BEHALF OF: INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA BY: PROF. HIMMAT G. ADISARE CORE TEXT: MARKETING MANAGEMENT BY PHILIP KOTLER (11…