Marketing Brands vs private labels

1. Prakhar Singh 2. A brand placed on products that a large manufacturer has created for a smaller retailer. example: DJ&C by Big Bazaar 3.  Private label strength…

Documents Darwillisms | Winter 2013

3 6 9 Updates From The Post Office. How Do You Measure Success? Are You Combining Mobile With Print? 11 QUICk MARkETINg TIP 10 ways to use qr codes Transport & Travel…

Marketing Brands vs. Private labels by Vishnupriya A

1. BRANDS VS. PRIVATE LABELS BY JOHN A. QUELCH A HARVARD BUSINESS REVIEW ARTICLE AND AN OUTLOOK AT INDIAN PRIVATE LABEL MARKET Presented by Vishnu Priya Aryabhumi, IITMadras…