Documents Sticky Retail Prices, Quality Differentiation & Private Labels Milena Bocionek University of Giessen...

Slide 1 Sticky Retail Prices, Quality Differentiation & Private Labels Milena Bocionek University of Giessen Sven Anders University of Alberta ERCA Research Network Workshop…

Marketing Brands vs. Private labels by Vishnupriya A

1. BRANDS VS. PRIVATE LABELS BY JOHN A. QUELCH A HARVARD BUSINESS REVIEW ARTICLE AND AN OUTLOOK AT INDIAN PRIVATE LABEL MARKET Presented by Vishnu Priya Aryabhumi, IITMadras…