1. McKinsey Global Survey results:Putting strategies to the test Creating a winning strategy is a struggle for most companies; some seem content just to play along. They…
Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…
Creating a winning strategy is a struggle for most companies; some seem content just to play along. They may not be asking themselves the right questions. Competitive advantage…