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Business McKinsey: Putting strategies to the test

1. McKinsey Global Survey results:Putting strategies to the test Creating a winning strategy is a struggle for most companies; some seem content just to play along. They…

Documents Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements....

Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…

Documents 10 steps to strategy

Creating a winning strategy is a struggle for most companies; some seem content just to play along. They may not be asking themselves the right questions. Competitive advantage…