Chapter 10: Marketing Channels and Supply Chain Management Chapter 10: Explain why companies use distribution channels and the functions these channels perform. Discuss how…
Slide 1 12-1 Chapter 12 Retailing and Wholesaling Slide 2 12-2 Road Map: Previewing the Concepts Explain the roles of retailers and wholesalers in the distribution channel.…
Chapter 13 Retailing and Wholesaling What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers for Their Personal,…