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Education The marketing mix

1. The Marketing Mix 2. What is the marketing mix? Combination of key activities to sell a product 4 elements: Must consider all 4 elements in marketing strategy Price Product…

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(a) Explain the term Product item, Product line and Product mix in the context of the above situation. 1.PRODUCT ITEM -one type of chair is a product item. Product line A…

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FOOD RETAILING Anuranjan YMT COLLEGE OF WHAT IS RETAILING? • Retailing – a set of business activities that adds value to the products and services sold to consumers for…

Documents 15-1 Chapter Fifteen Distributing Products

1. Chapter Fifteen Distributing Products Efficiently and Competitively: Supply Chain Management 2. Channel of Distribution Marketing Intermediaries Wholesaler Retailer Brokers…

Business History of Terral River Service

1. History Who we are and where we come from 2. 9/18/2013History Terral has two focuses: 1. Bulk material handling 2. River transportation 3. 9/18/2013History We operate…

Documents Channel Management LAP 1 Channels of Distribution.

Slide 1 Slide 2 Channel Management LAP 1 Channels of Distribution Slide 3 Explain the importance of channels of distribution. Objectives: Describe types of channels of distribution.…

Education Chap015

1. * * Chapter Fifteen Distributing Products Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 2. WHAT are MARKETING INTERMEDIARIES?…

Business Chap015

1. Chapter 15Distributing ProductsMcGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Chapter Fifteen LEARNING GOALS 1. Explain…

Business Fundamentals Of Logistics Engineering

1. ENGR 3210 Fundamentals of Logistics Engineering Class 41 2. Thoughts on Wednesday’s Discussion “Never thought about trying to determine how many forklifts were needed…

Business Retailing of food in india

FOOD RETAIL INDUSTRY FOOD RETAILING WHAT IS RETAILING? Retailing â a set of business activities that adds value to the products and services sold to consumers for their…