Business Process Master List (BPML) Introduction and Samples INTRODUCTION The Business Process Master List (BPML) is a key tool for use in implementations to capture the…
1. Lecture 9Data AnalysisRef Chapters 13 and 14 2. General Approach to Hypothesis TestingMalhotra et al. 2005, 293 3. What is a hypothesis?• A hypothesis is an unproven…
1. (Creative above or below the line marketing operations) 2. ABOUT creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation…
1. Retail Communication Mix 2. Role of Retail CommunicationProgramme The goal of retail promotion program is to generate sales. Andthe retailers, in order to achieve this…
Case Presentation Barilla SpA Introduction Company & Industry background • World’s largest pasta producer in 1990 • Pasta Share - 35% in Italy and 22% in Europe…
CONSUMER AND BUSINESS DECISION MAKING LOI LO2 Explain why marketing managers should understand consumer behavior Analyze the components of the consumer decision-making process…
1. Online Communication TrendsDavid Phillips 2012 2. Our aim today• Have lots of fun• Use our imagination• Think sideways• Find people online• Research audiences•…
1. Goingo2o Wiki for Store Owners How to set custom pattern formeta description Category: Store Promotion 2. Welcome to Goingo2o WikiWhat you will learn here What is meta…