Chapter 6 Consumer Perception Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline Elements of Perception Aspects of Perception…

Chapter 6 Consumer Perception Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline • Elements of Perception • Aspects…

1. Chapter 6Consumer Perception 2. Chapter Outline Elements of Perception Aspects of Perception Selection Organization Interpretation 3. Perception The process by which an…

Slide 1CHAPTER 6 SENSATION AND REALITY Table of Contents Exit Slide 2 KEY QUESTIONS In general, how do sensory systems function? What are the limits of our sensory sensitivity?…

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Journal Journal What is your most & least powerful senses? (10 sentences) Sensation & Perception Chapter 8 Sensation Sect. 1 p. 207-213 Sensation A SENSATION occurs…