Marketing Consumer behavior notes

1. Consumer Behavior 2. Model of Buyer Behavior 3. Factors Influencing Consumer Behavior 4. • Culture is often the most powerful cause of a person's needs, wants and…

Marketing Chap5

1. Chapter 5 PRINCIPLES OF MARKETING Consumer Markets and Consumer Buyer Behavior 2. Consumer Buying Behavior • Consumer Buying BehaviorConsumer Buying Behavior refers…

Documents I ntroduction … Consumer Behavior Harcourt, Inc. Lec. 2.

Slide 1 I ntroduction … Consumer Behavior Harcourt, Inc. Lec. 2 Slide 2 Factors Influencing Consumer Behavior Slide 3  Copyright 1999 Prentice Hall 5-3 Factors Affecting…

Documents 1 Chapter 5 Consumer Markets and Consumer Buying Behavior.

Slide 1 1 Chapter 5 Consumer Markets and Consumer Buying Behavior Slide 2 2 Consumer Buying Behavior Consumer Buying Behavior refers to the buying behavior of final consumers…