Documents 24375818 Class Notes Sessions5 6 (1)

One Way ANOVA ANOVA stands for Analysis of Variance ANOVA allows us to compare the means from more than two sets of scores. A significant ANOVA indicates that changes in…

Documents Impact of celebrity endorsement on consumer purchasing pattern

CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing, 2010 The Executive Business School, Bournemouth…