Documents Consumer `Behaviour

A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN KOLAR DISTRICT Thesis submitted to the University of Agricultural Sciences, Dharwad in partial fulfillment…

Documents Impact of celebrity endorsement on consumer purchasing pattern

CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing, 2010 The Executive Business School, Bournemouth…