Kathy Ireland SECTION II In perhaps what is one of the industry’s most unlikely career trajectories, Kathy Ireland has gone from being the California girl of men’s fantasies…

Business Plan Contact: Mark Colyer Phone: (201) 966-8076 E-mail: [email protected] MISSION “To become the leading resource – both online and offline – for coaches,…

Integrated Marketing Communication Campaign Laura Rengel Carrie Kyllo Kerry Moran Eric McLoughlin Topics • • • • • • • The Market Communication Needs and Goals…

How Not To Crack Under Pressure—Part II VOL. 24 NO. 10 OctObEr 2011 SPORTS NRA’s Competitive shootiNG JouRNAl 2011 Camp perry rifle Championships Also FeAtured: • Phil…

DIVERSIONBOOKS A Season in the Sun By Roger Kahn DIVERSIONBOOKS Copyright Diversion Books A Division of Diversion Publishing Corp. 443 Park Avenue South, Suite 1008 New York,…

1. A Fragrance for Men 2008 2. 3. Situation Analysis 4. Environmental Analysis 5. Porter’s Five Forces 6. Competitive Analysis 7. SWOT Analysis 8. Brand Elements 9. Market…

1 2 Lay Off the Fries 2007 3 Floss Each Day 2007 4 Gameboy is Wasting Your Life 2007 5 Turn Off Your G. D. Cellphone 2007 6 Too Anxious to Mutate 2008 7 Cloud Nebula 2008…

AN ATHLETE’S RIGHT OF PUBLICITY By: Brian M. Rowland* I. INTRODUCTION Of the more valuable assets a celebrity-athlete may possess is their identity or persona.1 This asset…