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What Sponsors Want 2007 Annual Business To Business Research -Data Summary- I. METHODOLOGY p.3 III. SPONSORSHIP SPENDING AND INVOLVEMENT p.11 IV. RESEARCH CONSIDERATIONS…
Table of Contents * I. Methodology Methodology A total of 165 participants were contacted, via email, by Performance Research and asked to complete an online questionnaire…
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Ninth Annual IEG / Performance Research Sponsorship Decision-Makers Survey VII. PROPERTY PERCEPTIONS p. 50 Table of Contents I. METHODOLOGY p. 3 III. ASSERTIONS p. 10 IV.…