PRODUCT DECISIONS 7-1 Product • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and…
1. 7-1 Product Decisions • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…
1. Discuss product support services. Explain product decisions and social responsibility. Identify and describe product line decisions and product mix decisions.…
Slide 1 7-1 Product Decisions Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…