Documents consumer-behavior-study-material-for-MBA

1 CONSUMER BEHAVIOUR: UNIT – I INTRODUCTION CONCEPTS OF CONSUMER BEHAVIOUR: Definition: Consumer behaviour is defined, as a behaviour that consumers display in searching…

Documents 26155527 Consumer Behavior Study Material for MBA

UNIT – I INTRODUCTION CONCEPTS OF CONSUMER BEHAVIOUR: Definition: Consumer behaviour is defined, as a behaviour that consumers display in searching for, purchasing, using,…

Documents 26155527 Consumer Behavior Study Material for MBA

UNIT IINTRODUCTIONCONCEPTS OF CONSUMER BEHAVIOUR:Definition:Consumer behaviour is defined, as a behaviour that consumers display in searching for, purchasing, using, evaluating…