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UNIT – I INTRODUCTION CONCEPTS OF CONSUMER BEHAVIOUR: Definition: Consumer behaviour is defined, as a behaviour that consumers display in searching for, purchasing, using,…

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Consumer Branding Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people…

UNIT IINTRODUCTIONCONCEPTS OF CONSUMER BEHAVIOUR:Definition:Consumer behaviour is defined, as a behaviour that consumers display in searching for, purchasing, using, evaluating…