Chapter 7: Segmenting and Targeting Markets Objectives: Describe the characteristics of markets and market segments. Explain the importance of market segmentation. Discuss…

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Slide 1©2003 South-Western Chapter 6 Version 3e1 chapter Segmenting and Targeting Markets 6 6 Prepared by Deborah Baker Texas Christian University Slide 2 ©2003 South-Western…

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