These slides were first presented the Thurday 31st of Jul 2014 at Cambridge Darkroom's meetup (http://www.meetup.com/CambridgeDarkroom/events/173760452/) Why…

Presented to some of the top CMOs and Marketing Executives in the Financial Services Industry, this deck walks through the declining contact rates of traditional marketing…

Is your business starting to feel more like an IT service provider than anything else? Have the needs of your people, business, and customers taken a back seat to huge tech…

The Content Marketing Imperative: The Role Of Content In The Future of Marketing The emergence of the digital, social and mobile web has dramatically changed the way we consume…

Why should C-Level care about APIs? It's the new economy, stupid. In this 2013 version of our study on APIs, we identify how APIs allow companies to effectively pursue…

A lecture on the history of interaction design I've given a few times. Not scholarly, but hopefully interesting.

What can healthcare executives learn from military decision-making, as it relates to predictiveanalytics in healthcare? As it turns out, quite a lot. Dale Sanders, senior…

A short lecture on how to use R with other software such as Stata and SPSS

Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is…

We often spend plenty of time to make a product / service, but by the time the product has been launched into the market, we realize that the product is not easy to use or…