Is your business starting to feel more like an IT service provider than anything else? Have the needs of your people, business, and customers taken a back seat to huge tech…

© 2010 ExactTarget2 INTRODUCTION Email marketing isnât new. When it comes to making headlines in marketing newsletters and at industry events, emailâs not typically…

© 2010 ExactTarget2 INTRODUCTION Email marketing isnât new. When it comes to making headlines in marketing newsletters and at industry events, emailâs not typically…

the company behind the brand: in reputation we trust RETHINKING CORPORATE REPUTATION Monumental shifts in the reputation landscape today are transforming how and what companies…

Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability Author(s): N. Craig Smith and Elizabeth Cooper-Martin Source: The Journal of Marketing, Vol.…