031-52.Hartley_mk_10e.Ch03 9/28/05 7:00 PM Page 31 CHAPTER THREE Cola Wars: Coca-Cola vs. PepsiCo ntense competition between Pepsi and Coca-Cola has characterized the soft-drink…

1. MARKET SEGMENTATION-ByAabhas RustogiAshish BabariaSandeep SatishchandraShalini MukerjiContents

1. Coca-Cola’s History• Invented in May of 1886 by Dr.John Styth Pemberton• First glass sold for 5 cents atJacob’s Pharmacy in Atlanta• May 29, 1886- first newspaperadvertisement…

PEPSI â THE FLAGSHIP PRODUCT The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist from New Bern, North Carolina, named…

Slide 1 Slide 2 Slide 3 Let the reader know from the very first sentence what your letter is about. Remember that when business people open a letter, their first concern…

Slide 1 A brief discussion about dimensions of a Market Analysis. Market Analysis Strategic Marketing Topics will be discussed: Dimensions of a Market Analysis Strategic…

A RESEARCH PROPOSAL FOR MANAGEMENT RESEARCH PROJECT-I ON “SOFT-DRINK INDUSTRY IN INDIA” Submitted By: Patel Darshana Patel Jaimini Patel Neha Patel Nirupa Patel Niyati…

STRATEGIC MANAGEMENT PROJECT: the coca cola Submitted by: Group 10 Anish Gupta (UH140 Pratyusa Mohanty (UH14081) Sonal Saini (UH14094) Swati Sinha (UH140 STRATEGI C MANAGEMENT…