1. MARKET SEGMENTATION 2. Contents Evolving Marketing Strategies What is Market Segmentation? Why segmentation? What are the requirements of Segmentation?…
MARKET SEGMENTATION Chapter 7 MBAADM5 roger bancilo Chapter Overview: What is Market Segmentation Levels of Market Segmentation Bases for Segmenting Markets 3 Steps in Target…
MARKET SEGMENTATION Unit 2 MARKETS & SEGMENTATION By M Manjunath Shettigar Markets traditionally meant places where buyers and sellers interacted for exchanging a product…