CHAPTER 4 Environmental Scanning and Industry Analysis STRATEGIC MANAGEMENT & BUSINESS POLICY THOMAS L. WHEELEN J. DAVID HUNGER 11TH EDITION Prentice Hall, Inc. © 2008…

CHAPTER 4 environmental scanning and Industry Analysis CHAPTER 4 environmental scanning and Industry Analysis 4.1 Environmental Scanning Before an organization can begin…

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Slide 1Prentice Hall, Inc. © 20064-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and Industry…

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