Unit 2 Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. STRATEGIC INTENT The foundation for the strategic management is laid by the…

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1. What Does Internal Analysis Tell Us? Internal analysis provides a comparative look at a firm’s capabilities • what are the firm’s strengths? • what are the firm’s…

1. What Does Internal Analysis Tell Us? Internal analysis provides a comparative look at a firm’s capabilities • what are the firm’s strengths? • what are the firm’s…

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