1. Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 20003-1TheOrganizationalEnvironment3 2. Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 20003-2Organizational…
Slide 1Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 3-1 The Organizational Environment 3 3 Slide 2 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000…
Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1 Environmental Scanning and Analysis Involves the analysis of both:…