Documents management of business unit2 ia

CXC CAPE MANAGEMENT OF BUSINESS INTERNAL ASSESSMENT (I.A) 2012-2013 TOPIC: An investigation to determine the micro-environmental factors, influencing the âGarden Cinemaâ…

Documents Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk...

Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1 Environmental Scanning and Analysis Involves the analysis of both:…