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Technology Making Social Media Pay in B2B by Accenture (2011)

1. Making Social Media Pay:Rethinking Social Media’s Potentialto Bolster B2B Interactions, CustomerLoyalty, Revenues and Brand Reputation. 2. B2B companies agree that (B2B)…

Documents Customer discovery path four seasons

1. Online customer discovery pathThe example of Four Seasons onlinestrategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia 2. Positioning• «A brand…