Business Sub 2 2_5

1. ATTRACTIVE TARGET 2. MARKET SHOULD EFFECTIVELY SEGMENTED 3. EFFICIENT EVALUATION AND SELECTION OF SEGMENT 4. MULTI – SEGMENT STRATEGY 5. SINGLE SEGMENT CONCENTRATION…

Marketing Targeting & Positioning

1. TARGETING GROUP MEMBERS: BILTU PALLABI GOVINDA ANUPAM HUBERT JAYASHREE AFSATH ASHWINI 1 POSITIONING & 2. What is TARGETING? Targeting is a broad term that is used…