1. THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt,ACIM(UK), FAEA(Dip in AEA-UK),FinstSMM(UK), CPM(Asia), MSLIM 2. In strategic device, companies invest on brandsconsidering…
Product Profitability Definition Product Profitability • Product profitability, simply defined, is the difference between the revenues earned from, and the total costs…
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SUBMITTED TO: PROF. A SRIKANT (MARKETING MANAGEMENT 1) TITAN WATCHES STP ANALYSIS SUBMITTED BY: GROUP 8 RAJAT MATHUR (07BS3244) RICHA SINGH (07BS3404) RITU YADAV (07BS3460)…
SMART CAR Smart car known as SMART GMbH,an automotive brand of Daimler AG Its headquarters' are based in Germany Its brand logo denoting a letter ³c´ for ³compact´…
Case Analysis on Nirma SUBMITTED BY: Aditya Kashyap Mohit Sharma Amit Kumar Abhay Chauhan Harkesh Singh In NIRMA Case , these are the main points to be discussed: Its sense…
Segmentation with respect to consumer behavior Segmentation & Consumer Behavior • Segmentation defined: – Dividing a large, heterogeneous market into more homogenous…
1. Cost leadership 2. Differentiation 3. Focus. •Generic strategies were used initially in the early 1980s, and seem to be even more popular today. •They outline the…
Going Global Lessons from Late Movers 132 HARVARD BUSINESS REVIEW March-April 2000 Contrary to popular wisdomj companies from the fringes of the world economy can hecome…
1. TheSERVQUALModelBy Group-3 Section-C PGDM- Ist Year 2. Introduction Service quality is an approach to manage business processes in order to ensure full satisfaction…