1. 2 2. Measuring IT performance and its impact on business is a complicated activity. 3 3. Measuring IT performance and its impact on business is a complicated activity.…

3X Marketing Warfare By Al Ries and Jack Trout By: JOJO  Introduction Marketing is War According to the Al Ries and Jack Trout, the best book of marketing was written…

Human capital Management - Concept Session 1 Definition HC theory conceptualizes workers as embodying a set of skills which can be “rented out” to employers (Ehrenberg…

1. Inside the World of Social MediaFrom a Marketing Perspectiveon Nordstrom Inc. 2. Nordstrom hires a Social Media expert!If hiring a social media expert doesn’t prove…

1. SRIKANTH.KMBA(PHARM)FIRST SEMESTER 2. LAYOUT• Brand ..?• Brand failures• Deadly signs• Types of failures 3. Brand is not a logoBrand is not a product Brand is…

Going Global Lessons from Late Movers 132 HARVARD BUSINESS REVIEW March-April 2000 Contrary to popular wisdomj companies from the fringes of the world economy can hecome…

Petroleum Development Geology Development Geology • Hybrid discipline: geology on the field and reservoir scale. • Requires good knowledge of many disciplines. – –…

1. Playing the Long Game:Growing Your BusinessThrough Communityand Integrated MarketingMack FogelsonFounder & CEO | Mack Web@mackfogelson 2. We’re part of an ever-changing…

CONTEMPORARY ISSUES OF MARKETING (SEMINAR) REPORT ON RELATIONSHIP MARKETING SUBMITTED BY – Nitish Bhardwaj RQ1809A33 10803225 BBA (HONS) 6th Semester SUBMITTED TO – Lr.…

INTRODUCTION Advertising during Recession With most companies feeling the heat of reducing revenues and eroding net worth, one of the first things that CEOs decide to “save…