Syllabus UNIT I Customer Relationship Management Fundamentals- Theoretical perspectives of relationship, Evolution of relationship marketing, Stages of relationship, Issues…
A study by F. Hannich, B. Rüeger, C. Scherrer, B. Gehring, R. Seiler, S. Müller, M. Hüttermann, D. Kübler and M. Stadelmann sponsored by the Swiss Post Office…