1. 0 T.C. DOKUZ EYLUL UNIVERSITY FACULTY OF BUSINESS MARKETING MANAGEMENT COURSE TERM PROJECT IRMAK AYTEKİN 2009434007 SPRING 2011 2. 1 TABLE OF CONTENTS Company and Product….....................................................................................................2…

Slide 1Copyright © 2005 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 13 Product and Distribution Strategies Slide 2 Copyright © 2005…

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Slide 1 Creating the Product Slide 2 2 Chapter Objectives layers of a product classifications of products importance of new products Slide 3 3 Chapter Objectives Developing…