1. English for Advertising Week 2 2. Advertising is sales. In order to besuccessful in advertising we have to begood salesmen (whether or not we believein the product.) But…

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COPYRIGHT © 2006 Thomson Learning Australia Consumer Behaviour Roger D. Blackwell Clare D¶Souza Mehdi Taghian Paul Miniard James Engel Requests for permission to make copies…

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TVC evaluation Happydent White ran ad campaign of multiple advertisements with same Strategy. We will analyse two of these. The ACB, benefit and RTB was same for the whole…