Documents SM7 Ch01 Introduction Ge

No Slide Title Chapter 1: New Perspectives On Marketing in the Service Economy Services Marketing 7e, Global Edition Slide © 2010 by Lovelock & Wirtz Services Marketing…

Documents Chapter 1 Services

No Slide Title Chapter 1: New Perspectives On Marketing in the Service Economy Services Marketing Slide © 2011 by Lovelock & Wirtz Services Marketing 7/e Chapter 1…